It all began in the first Ben & Jerry's Scoop Shop ever… a dilapidated, out of the way, one-time gas station in Burlington, VT. Ben and Jerry had barely made it through their first year. The “B” word (Business) was a term they preferred to avoid, and their newfound ice cream avocation amounted to little more than a day-to-day struggle.

On the other hand, they had made it! For the boys, the success of their hard work, great ice cream and returning customers unquestionably called for a good-time gala event, just out of the blue…and definitely out of gratitude. Free Cone Day was launched as much to thank their community as to congratulate their staff, and, it goes without saying — to have an outrageously good time.

Free Cone Day was an instant success then, and it’s an even greater Ben & Jerry’s tradition now.

More than 30 years on, Ben & Jerry’s celebrates Free Cone Day across the globe from Hong Kong to Helsinki, Mexico to Malta — serving up well over a million scoops of peace, love & ice cream each year.

Now Free Cone Day is about to make it’s debut Down Udder so make sure you ice cream lovers hoof it on over to our very first scoop shop in Australia to get a lick of the action… 18 legen-dairy flavours await you!

See you there for as many scoops as you can shake a didgeridoo at! The Ben & Jerry’s Aussie Herd.

At Ben & Jerry’s we're all about making the best possible ice cream in the nicest possible way. Our business is founded on and dedicated to a sustainable corporate concept of linked prosperity demonstrated in our 3 part mission statement.

Our Social Mission: To operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally.

Our Product Mission: To make, distribute and sell the finest quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.

Our Economic Mission: To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees.

Underlying this mission is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for individuals inside and outside the company and for the communities of which they are a part.

Ben & Jerry’s values, Ben & Jerry’s mission statement